IMPLEMENTASI PENGEMBANGAN KETERAMPILAN DAN PEMASARAN DIGITAL SEBAGAI KUNCI KEMAJUAN UMKM DESA KADUMADANG

Abstract

Kadumadang Village in Cimanuk District, Pandeglang Regency- Banten, holds significant       economic potencial, particularly in the sectors of agriculture, handicrafts, and home industries. However

this potential has not been fully realized due to limitations in technology, business management, in digital marketing. This community service aims to enhance the digital skills of small and medium-sized enterprises (SMEs) through practical training, seminars, and bazaars to improve competitiveness and community welfare. The methods used include needs surveys, field training, educational seminars, and product bazaars. Survey results indicate low utilization of digital technology by SMEs. Training and seminars successfully improved participants’ skills and knowledge in digital marketing, with positive impact seen increased sales and product visibility. The village bazaar provide SMEs with an opportunity to aplly the learned strategies and receive direct feedback. This initiative is expected to serve as a model for other villages with similar conditions, supporting economic independence and reducing the economic gap between rural and urban areas.