PELATIHAN PEMASARAN DIGITAL BAGI UMKM DI DESA CIKADUEN DENGAN MENGGUNAKAN MARKETPLACE DAN E-COMMERCE

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are economic activities or businesses conducted by the residents of Cikaduen village, mostly through self-management of the economic resources they utilize and control. The development of MSMEs in Cikaduen village faces limitations in reaching markets and carrying out promotions. The marketing and promotional systems of these businesses are still conventional, such as selling products directly to consumers based on incoming orders, consigning products to sellers with a 20% commission system for sold products, which becomes ineffective as unsold products are discarded or spoil, leading to reduced profits. Promotion is only done by offering MSME products to people who visit their sales locations. The purpose of this community service is to conduct socialization on digital marketing and promotion strategies for MSMEs in Cikaduen village, based on E-Commerce, with five stages of activities: (1)  Survey, to identify the partner's problems. (2) Preparation and formulation of problem-solving objectives.(3)  Implementation of activities, socialization of E-Commerce digital marketing strategies. (4) Activity evaluation, comparing conditions before and after the program is implemented. (5) Activity reporting and documentation, using media such as cameras and recordings. The success indicators of this program are reflected in the increased knowledge and understanding of partners regarding the importance of E-Commerce websites as a digital marketing and promotion strategy for MSMEs to enhance sales and promotion.